Crowd Sourced Creativity

At the moment I'm developing an idea for a crowd sourcing platform that I'm calling either The Bottom Drawer or The Creative Warehouse, I'll blog about it later.

In the meantime to see what the crowd sourcing experience is like for a creative I had a crack at the Peperami brief on Idea Bounty. Overall, it's been a really good; the brief was clear, the interaction with the site was straightforward and I've recieved just enough emails from them to feel valued. I'm not alone either - over 8,000 people have registered and they've had over 1,000 entries for this brief. And finally some positive press too. The Independent and Campaign. A lot to think about.

By the way once the winners are announced I'll share my entry on my site.